The product profile now consists of several brands; each with its own distinct flavour, catering to local tastes.
There are 10 Bidi manufacturing units which produce 1100 crore bidi sticks per annum. These units are located in the states of Bihar, Jharkhand and West Bengal and provide employment to approx.30,000 people, directly and indirectly. The bidis are rolled by specialised traditional bidi workers, trained in the fine art bidi workers, trained in the fine art of bidi making for bidi workers, trained in the fine art of bidi making for generations. Their time tested expertise is brought together by a team of professionals from production managers to tobacco testing agents and quality inspectors; to deliver an end product of very fine quality bidis. It's this combination of art and science, skill and management that has made Shyam Bidi, a market leader and the company, one of the largest bidi producers in India with a market presence in the states of Uttar Pradesh, Uttaranchal, Madhya Pradesh, Chhattisgarh, Orissa, West Bengal, Jharkhand and Bihar. A vast network of one and a half lakh wholesalers and retailers caters to over twenty lakh users.