The backbone of the Shyam Group, the flagship division that has made the company what it is today, a consummate multi-crore Conglomerate with diverse business interests.
Bidi, originated in the Indian Subcontinent, is a thin cigarette or mini-cigar filled with tobacco flakes and as a practice is wrapped in a tendu leaf (plants that are native to Asia- Diospyrosmelanxylon) tied with a string adhesive at one end. The name is derived from the Marwari word beeda—a mixture of betel nuts, herbs, and spices wrapped in a leaf.
The company’s first marketable product started with the brand name ‘Shyam Bidi’. The blend was perfect and quality was maintained as a sacred practice. Today, riding on product excellence and consistent quality, the portfolio consists of several brands each one with its own distinct packaging design and above all a flavour catering to local tastes.
An enormous 1100 crore bidi sticks per annum are produced by the company’s 8 Bidi manufacturing units. These units are located in the states of Bihar, Jharkhand and West Bengal providing livelihood to approx. 30,000 people, directly and indirectly. The bidis are rolled by professional bidi workers, trained in the fine art of bidi making. Most of them have bidi making as a tradition running in their families for generations. Their time-tested expertise and product excellence are perfected together by a team of professionals right from production managers to tobacco testing agents and quality inspectors for delivering an end product of very fine quality bidis. It's this combination of art and science, skill and management, passion and commitment that has made Shyam Bidi, not only a market leader but also one of the largest bidi producing company. An efficient supply chain & distribution network of one and a half lakh wholesalers and retailers ensure availability of India's popular brand across the length & breadth of in the states of Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, West Bengal, Jharkhand and Bihar. A vast network that caters to over twenty lakh users.